Bangalore, India

I have built businesses, evaluated them, and advised the people deciding their future.

Most people see a business from one seat. I've spent a decade moving between three — and each one asks a question the other two can't answer alone.

Roshan Sonaje
Currently Director, Strategy & Founder's Office — Cashfree Payments

About

Three ways of asking whether a business works.

I started out building loss models for retail credit portfolios at HSBC, which is a useful place to begin if you want to stop believing growth numbers at face value. Four years of consulting followed at Accenture Strategy — paper, steel, industrial conglomerates — and then due diligence for private equity at Alvarez & Marsal, where the job was to decide what somebody else's company was actually worth.

Since 2022 I've been on the other side of that table. At Navi I ran the CEO's office charter across lending, asset management, operations and finance. At Moneyview I led new initiatives and the company's first acquisition end to end, from sourcing through post-merger integration. I now run strategy and the Founder's Office at Cashfree Payments.

Diligence teaches you to find the question nobody wants asked. Consulting teaches you to make advice actionable. Building teaches you what both of those miss.

The through-line is that I've asked the same question — should this business exist, and what is it worth? — as an outsider judging it, as an acquirer buying it, and as the person who then had to go and build the thing. Most operators have never underwritten. Most investors have never operated. The interesting work sits where those two views disagree.

I studied civil engineering at IIT Kanpur and did my PGDM at IIM Ahmedabad. I grew up in Nashik. Outside work I read speculative fiction, sketch in charcoal, and follow Arsenal and Real Madrid with more optimism than either deserves.

Now
Director, Strategy & Founder's Office — Cashfree Payments
Before
Moneyview · Navi Technologies · Alvarez & Marsal · Accenture Strategy · HSBC
Studied
PGDM, IIM Ahmedabad · B.Tech + M.Tech, IIT Kanpur
Sectors
Lending · payments · cards · insurance · wealth · industrials
Based
Bangalore, Karnataka

Experience

Ten years, three seats.

Each role is tagged by which seat it was. The pattern matters more than any single line.

Built Evaluated Advised

2026 — Present

Cashfree Payments

Director, Strategy & Founder's Office

Built
  • Strategy and Founder's Office across payment gateway, payouts and adjacent product lines
  • Designed and run the business review cadence through which leadership tracks performance and makes decisions

Jun 2023 — 2026

Moneyview

Director, Strategy & Founder's Office

Built Evaluated
  • Launched and scaled the cross-sell lines that took the platform from a lending app to a financial superapp — insurance, savings and UPI payments
  • Led the company's first acquisition end to end, from sourcing and diligence through post-merger integration of org, OKRs, product, technology and risk
  • As Chief of Staff to the CEO, built the monthly business review framework and the management team's OKR process

Feb 2022 — Jun 2023

Navi Technologies

Strategy & CEO's Office

Built Evaluated
  • Held the largest charter in the CEO's office — personal loans, asset management, operations, finance, strategy and growth
  • Built the co-lending strategy for personal and home loans, and the go-to-market for the credit card business
  • Ran inorganic expansion, evaluating targets across P2P lending, prepaid cards and housing finance

Jun 2021 — Jan 2022

Alvarez & Marsal

Senior Vice President, Corporate Solutions Group

Evaluated
  • Led commercial and operational diligence on a listed packaging business for a private equity client — thesis, market sizing and business plan review — running a team of six
  • Ran commercial diligence on an electric mobility target, building the moat argument and what would erode it
Promoted to Senior Vice President within six months of joining, with the highest rating in the cohort.

Jul 2017 — Jun 2021

Accenture Strategy

Strategy Consultant, India Business

Advised
  • Built a sales acceleration programme for a paper manufacturer on demand forecasting, pricing and product mix — and shipped the tooling alongside it, leading a team of five
  • Identified growth opportunities across new and ancillary businesses for a diversified conglomerate, with the roadmap and capital plan behind them
  • Architected a digital cost-reduction programme for India's largest steel producer, deploying machine learning and image analytics against quality, throughput and yield
Promoted early to Consultant as the highest rated analyst in the cohort, and named Practice Champion within six months of joining.

Aug 2014 — May 2015

HSBC

Analyst, Credit Risk Analytics

Evaluated
  • Built probability-of-default and loss-given-default models for provisioning across APAC retail portfolios, accepted in PRA and HKMA regulatory stress tests
  • Introduced error-correction and auto-regression approaches to macroeconomic stress testing, and co-authored a white paper on the method

Earlier

Interned with Citi's Corporate FX Sales and Solutions desk in Global Markets, the only intern selected from IIM Ahmedabad that year, working on cross-border currency flows and RBI regulation. Before business school, engineering design at STUP Consultants on the Mumbai Metro.

Surface area

Where I've operated.

Stages of a business down the side, sectors across the top. Breadth reads across; depth reads down.

Lending Payments Cards Insurance
& Savings
Wealth
& AMC
Industrials
DiligenceIs this worth doing at all
0 → 1Standing something up
ScaleGTM, pricing, distribution
M&A & integrationSourcing through post-merger
Operating systemCadence, OKRs, decision rights
Worked in it Owned it end to end

Writing

Theses.

Positions on Indian financial services, written to be argued with. Four lines of enquiry I keep returning to.

  • Distribution is the moat

    Why most Indian fintech businesses are won or lost on channel economics long before the product matters.

  • What growth actually costs

    Pricing, credit quality, and the trade-offs that only show up two cohorts later.

  • Buying versus building

    When acquisition is genuinely faster, and the integration costs nobody underwrites.

  • The operating system of a company

    Review cadence, decision rights, and how a founder's office makes an organisation faster rather than heavier.

Contact

Get in touch.

Email

Compose email

What lands well

Arguments with something I've written, questions about scaling or integrating financial services businesses, and conversations with people building in the sector.

I read everything. I reply to most things, slowly.